Here is a snapshot of how the 100% Made in Italy Certification works.
The ITPI has developed a certification system whereby manufacturers can mark their creation distinguishing them from those of uncertain Italian origin. Thus, consumers are given assurance on origin and quality.
The recent sociological studies showed that the determination of the purchase by the consumer passes through a guarantee.
The main guarantees detected can be classified into:
The price is the classic guarantee of imported products and the large-scale distribution, status and ownership are the guarantees of the advertised brands, quality and origin are product warranties DOC, DOP, IGT, IGP and 100% Made in Italy.
The conclusions are clear enough:
Except in cases of some niches, no product can have a perspective of distribution without representing and being a carrier of a guarantee.
The certification process begins with a voluntary acceptance by the Manufacturer of the Regulations of System IT01 and with a Certification Request.
The products to be marketed with the 100% Made in Italy marks must meet the following criteria:
Within a month, an inspector from the ITPI will personally check on site that the above-mentioned criteria are actually met and will proceed to complete the examination by acquiring the necessary documentation and filling the policy forms.
By the end of the following month the inspector will inform the Manufacturer whether the certification has been confirmed. The manufacturer will then be included in the National Registry of Italian Manufacturers.
The ITPI has introduced a traceability system for the "100% Made in Italy" certified products. The manufacturer must utilize the certification marks provided by the ITPI. These feature a progressive number and an anti-forgery holographic mark. The 100% Made in Italy mark can be used on packaging, headed paper, displayed at exhibition fairs and used for marketing communications on media and the internet.
For over ten years the ITPI has given the possibility to consumers and retailers to check the true origin of the Italian products.
In order to obtain the certification or to know more about the methods which guarantee the quality of your products with the 100% Made-in-Italy mark, please contact the Institute for the Protection of Italian Manufacturers - ITPI
To verify the certification of a company, or know the control methods of your "100% Made in Italy" product, visit
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