If the made in Italy was a brand would be the third most sought after brand by Google users, after Coca Cola and Visa. A stress is Giuliano Noci, vice-rector of the Politecnico di Milano in his speech at the annual meeting of the group of young Assocalzaturifici. Not only that, as recalled nuts, made in Italy has reached an excellent search ranking in all sectors and not only in the classic triad of food, fashion and design. The problem is that, as often happens in our country, the political and economic system does not support the Made in Italy brand as you then bring the individual brands and trademarks, taken individually, they are much less known of the made in Italy as a whole.
The result is obvious: despite the appeal tricolor, especially in lucrative emerging markets, often outside of our borders is the perceived quality of the made in Italy only in so well established brand that can, rightly, considered icons of Italy not recognizing the identity flag to all other brands that make up much of our economic landscape. The consequences? They are soon told. Few know mention a brand of Parmigiano, culinary excellence of Italy, and probably all have in our heads at least one brand of champagne. In "nutshell" all this results in a turnover that takes flight to other destinations. "Despite all the appeal of the made in Italy in the food sector, recognized as excellence anywhere in the world, Germany exports food for 55 billion euro, Italy is firm to 33" highlights Nuts in his speech. A starting point that should give pause, and a lot, especially in Rome. "The Italian system is able to export products with weights much higher than at present. But to do so is to promote the Made in Italy like a brand, relying on the national system, in order to involve brands that, despite the inherent quality of the made in Italy, have not yet become icons tricolor "supports Nuts that" it is necessary leveraging on the Italian identity, then using the key recognized abroad as an added value. "
"We are sitting on a gold mine ... and we do not notice yet fully account" supports Nuts. Made in Italy it should therefore be valued as a unique opportunity to grow, to know eda not waste. In this scenario Gilberto Ballin, president of the youth group Assocalzaturifici says: "As the Youth Group of the Association feel responsible for the great heritage of quality and knowledge that they have given us, for which we believe it must first become aware and then exploit it as a competitive lever . The aim is to identify strategies virtuous to support the competitiveness of enterprises in the footwear system, with particular attention to the role of social and new technologies of information and communication. "
[Source: finanza.com]
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