ITPI

Italian Manufacturers Protection Institute — Protection, enhancement and promotion of Made in Italy

PRESS RELEASE

Fermo, January 26, 2026

On January 18, 19 and 20, at Palazzo Produttori, the ODEZHDA.it Showroom Privé took place,
a B2B meeting between Italian fashion manufacturers and distributors from Eastern Europe and Central Asia.

The initiative involved 90 distributors, who met the producers of 40 Italian brands operating in the sectors of fashion, apparel, leather goods, footwear and accessories.

The foreign distributors were hosted by Promindustria, the organization representing Italian manufacturers.

The initiative recorded significant growth compared to the previous edition, with a doubling of both exhibitors and participating distributors. The volume of business generated was substantial.

The Showroom Privé format attracted strong interest and appreciation from both Italian manufacturers and the international distribution sector. In light of the results achieved, a new initiative targeting the same geographical area is already scheduled for May: Krasa.info, a B2B event dedicated to Italian manufacturers in the cosmetics, jewellery and eyewear sectors.

There are also ongoing expressions of interest from distributors from additional geographical areas, aimed at activating new private showrooms dedicated to other Italian manufacturing sectors.

The Director
Dr. Nazzareno Vita
Italian Manufacturers Protection Institute

Made in Italy Conference Secretariat – conferenza@madeinitaly.org – Tel. +39 0734 605484
Via Carlo Cattaneo 1 – Fermo | Tel. +39 0734 605481 – Fax +39 0734 605482 | www.itpi.it

Italian Manufacturers Protection Institute – Tel. +39 0734 605481 – Fax +39 0734 605482 – www.itpi.it