The company has a seat in Abbiategrasso, at the gateway to Milan, which has never been productive by the spread of Lcd TV technology, which has put it out of play
MILAN - Addressing those who have decreed the end, to seek a new life. Mivar, the historic brand of the Italian boom television of decades gone, directly addresses Samsung to try and give a second life to its megalopolis in Abbiategrasso, at the gateway to Milan, which has never gone to work because of evolution technology. Now Mivar's patron, the 94-year-old Carlo Vichi, turns directly to the South Korean giant to ask to come to produce his TV sets in Lombardy, offering his production lines free to the Asian company, which is still experiencing a difficult time due to of the ongoing political scandals affecting the tops.
The provocation comes directly from Mivar's corporate page, which has been inviting an invitation for some time: "Ladies Asian Businessmen, you are the only manufacturer of electronic components. your televisions, Mivar would grant you the free use of a unique industrial complex in the world in the province of Milan, as well as the support you need for your presence in Italy. of Samsung, send a person in charge of personally verifying how things are, will not cost you anything. "
Paradoxically a few pixels below, in the same Mivar portal, reconstructs the story of the establishment that is now offered free of charge to the Asian colossus and that many walkers on the Lombard navies (the watercourses that crossed the headquarters of the meneghino) know well, all 'height of Abbiategrasso. And just from the columns of the site it is explained that in the years 2000, the proliferation of Lcd technology has put into crisis the Mivar. And he notes with bit of bitterness that "LCD technology is completely in the hands of the US, as well as all electronics (...)", then ask: "Well: why did not they use us at the right price of this miracle? Why did they give it in a fairly unclear way to Asia? " It is a fact that Mivar has failed to keep up the liquid crystal and - having reached up to 800 employees - found itself in 2013 to stop the production of televisions