The eyes of the world are the Exposure Milan Universal, which has chosen the theme of food and nutrition. But what role they play today the measures taken in Russia against the Italian food products?
Usually the war and its consequences kill trade 'good' and proliferate the 'bad'. This applies, in particular, of the Italian companies that export food products to Russia. Between 2014 and 2015, beyond the media coverage rightly devoted to each other Ukrainian, little attention was paid to the consequences of the restrictive measures introduced by the Russian Federation as of Aug. 6, that for Italian producers have resulted in the loss of € 100 million in just the first five months.
Most affected were the areas of fresh fruit (with a drop in exports of 40.6%, amounting to 24.4 million), dairy products, cheese, meat and dairy products. Then there are the indirect effects due to the excess supply that has come to have on European markets due to the failure outlet in Russia, with negative effects on the prices paid to farmers. The greatest damage, however, that comes from our strengths as the distinctiveness and the great attraction of the Made in Italy is that the stop imports from Italy resulted in the Federation a boom in local production of fake products made in Italy, Italian salami and mozzarella House Italy, dall'insalata Good Italian robiola Unagrande, mortadella from Milan to the Parmesan.
To enhance the production of fakes were also many countries excluded from the embargo as the Swiss, Belarus, as well as Argentina and Brazil, which have increased production and exports of fake Italian food. Finally, you must consider the Italian restaurants in Russia, after strong growth, it is now braked for the lack of the main ingredients.
In some cases the dishes have disappeared from the menus, while in others have been replaced by tarot, without that in many cases there is a clear indication in the drop. All this to say that the muscularity in foreign policy hurts many and inevitably touches the food, strategic factor especially in times of economic recession.
The author is president of Coldiretti
[Source: rbth.com]
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