What is behind the clothes of H & M? The 17 year old blogger reveals the secret
It's called Sweat Shop, and is a docu-reality created by the Norwegian newspaper Aftenposten born to tell how and where they are produced clothes sold by one of the largest chains of clothing stores "low cost", the Swedish giant H & M. Three young fashion blogger Norwegians have been sent in Cambodia - one of the countries where the company produces most of the leaders - and for a month they lived in close contact with the workers of the textile workshops where clothes are made, living in their own conditions, including poor housing and exhausting work shifts. The purpose of the initiative of Aftenposten was to tell young Norwegians where does most of the clothes they wear every day, textile products in the laboratories of the countries in the developing world, for decades now become "a land of conquest" for large fashion brands that outsource the production of the garments in the countries of Southeast Asia, where millions of people work for 16-18 hours a day with a salary well below what we would consider "minimum wage", in conditions sanitation often very poor and without any protection.
Still, the heavy veil of secrecy that covers this scenario does not even pierces through the work of three bloggers Norwegian Sweat Shop who were asked, or rather imposed, not to tell of what they had seen and experienced during their experience in textile factories in Cambodia. For this reason, the young Anniken Jørgensen, one of three bloggers who was in reality, has decided to tell the truth, by undertaking alone a campaign to let the world know the real conditions of the Cambodian garment workers and ensure that their experience does not remain only "a handful of video" published on the web.
Despite his young age, Anniken is 17 years old, she began making the names of the companies involved in the exploitation of the workers, in particular H & M, on his blog telling the facts, carefully censured even by the Aftenposten. For months, despite the objections of the three bloggers, the newspaper would be able to keep silent, until a couple of months ago, when he decided to talk Anniken not "alone" after realizing that no one would be willing to listen to his history: "It's incredibly frustrating that a large chain of clothing have so much power to frighten and influence the most important newspaper in Norway. No wonder: the world is so. I always thought that in my country there was freedom of expression. I was wrong".
And so, thanks to word of mouth of the web, the complaint of Anniken began to take off, becoming viral with his initiative to boycott H & M and his clothes. To the point that the same company has asked to meet you in the head office in Stockholm, announcing at the same time, we have taken measures against textile workshops to which commissions the creation of the clothes, so that would undertake to improve the living conditions of their workers. On several occasions Anniken stressed that the trip to Cambodia has forever changed his life and that never will forget the working conditions of those workers. In particular, the young tells of meeting a girl of eighteen, who began working when he was just nine years old.
[Source: caffeinamagazine.it]
