The Italian brand has grown searches on Google, the last three years of 22%, remaining a point of strength in the world, synonymous with creativity, quality and beauty.
The report notes the Italian - Geographies of new "made in Italy" Foundation Symbola Unioncamere and the Edison Foundation, presented today in Treia (Macerata) in the opening session of the thirteenth summer seminar. The report is sponsored by the Ministries of Foreign Affairs, of Agriculture, of Culture, Environment and Expo Milano 2015 and brings traveling between many talented Italian.
Italy, therefore, knows how to be innovative, versatile, creative, responsive, competitive and successful especially in global markets, so as to express almost a thousand products with record trade surplus, despite seven years of crisis. A result of all respect, achieved thanks to a strong choice on quality. And in line with our leadership in terms of the trade surplus, our country and 'one of the five nations that has a surplus manufacturing over 100 billion dollars.
In the company of the great industrial powers such as China, Germany, Japan and Korea. A leadership that speaks of quality recognized increasing our manufacturing. Not surprisingly since the euro Italy has seen the average unit values of its products go up 39 percent, doing better than the United Kingdom (36%) and Germany (23%).
Data also supported by the tendencies observed in a recent Ipsos survey that about 80% of the Americans and the Chinese recognize the made in Italy a great value.
In Italy two out of three Italians are willing to pay a premium for products 100% made in Italy. Trend is seen in global markets, especially in countries like Japan, the United Arab Emirates, USA, Russia and Brazil.
The report Italy - Geographies of new made in Italy, without hiding the difficulties of the internal market, measures the competitiveness of the production system is incompatible with parameters 'traditional' as the market share of world exports, but with a new indicator capable of seize and read so much more faithful and accurate as it moves in our economy: the trade balance of the individual products. It means that if we think of the global market as the Olympics, to products like sports where the player who has an export far greater import, arrives in Italy medal nearly a thousand times. They do best in us only China, Germany and the United States. "As the crisis seems to finally loosen his grip on the country - said Ermete Realacci, President of the Foundation Symbola - is even more important to have an idea of the future, we want to understand the place that Italy occupies in a changing world. More than in the past, I like to say that Italy must make Italy, responding to a question that increases and is confirmed by the data on raising research on higher engine internet browsing, and focus on talent that the world recognizes: beauty , quality, knowledge, innovation, territory and social cohesion that increasingly cross the border of the green economy. Talents that we hand over the keys of the contemporary world and the challenges of the future because they nourish the growing desire of sustainability of consumers and give answers to the great changes in lifestyles and patterns of production. It 'so that our country - concludes Realacci - already today, may decline that' rejection of difference 'and that attention to things and people that created the Pope Francesco focuses on the Praised be his encyclical '".
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