China Hangzhou 1 Park Excellence 100% Made in Italy

The Mortelle seals the deal: creation of 20 parks of Excellence Italian in China, food and not made by the Chinese government. The first park will be inaugurated in October with the closing of Expo Milano.

We do not know what is going to cost the operation to Italian companies and with the hope that entrepreneurs of our beautiful country are not forced to sell the company and lose, in addition to the brand, other jobs.
One thing is certain, the 'immense Chinese market must be tackled methodically and with great determination.
Giampietro Comolli at Vinitaly a professional look dallOsservatorio inexpensive sparkling wines 500x281 China, Hangzhou: 1 Park Excellence 100% Made in Italy

Some time ago, with Giampietro Comolli we were talk of what we were behind France in the Chinese market. For years France operates compact with Sopexa while our businesses, individually, still, going to China as it once did Marco Polo.
The creation of these 20 parks excellence 100% Made in Italy, China, and then in other countries-thanks also to the international experience of Umberto Vattani - is definitely the right strategy but the Italian companies will have to adapt and work in team .

China does not want only food and wine, good and certified, China wants our Italian and is willing to pay well if we will not be able to sell it and do business, will be China itself to "take it". We are already a land of conquest, we are careful not to become a colony.

 

CHINA-ITALY: TRAINING AND EXCHANGE COMPANIES MADE IN ITALY
Technical meeting to give birth convivial parks of Italian companies in China. The city of Hangzhou is home to the first park. The Chinese claim to have only produced 100% made in Italy, certified and guaranteed by an approved seal. PDO will also respect and protection in this park. The Chinese government asks for their training young graduates interested in discovering the creative entrepreneurship made in Italy, from fashion to tourism, from design to food. A Tuscan white wine Le Mortelle seals the meeting. Support by Ambassador Umberto Vattani.
On the occasion of Expo Milano several delegations have political, diplomatic, business that have come in Italy for commitments, visits, agreements.

One of these agreements is on the creation of 20 parks of Excellence Italian in China, and not food, made by the Chinese government. The first park will be inaugurated in October with the closing of Expo Milano, it will be built in Zhejiang Province capital of Hi-Tech China, south of Shanghai. The Park of 40,000 square meters located in the main hub of transport and communications in the city of Hangzhou: 10 million inhabitants, 3 airports, subways 5, one of the first commercial sea-river ports in the Yangtze River Delta, the lake is part of the World of Eritage 'Unesco.

Other parks are already being studied in Brazil and Mexico. "There are real opportunities in China with Italian Parks of Excellence" these are the words of greeting the ambassador Umberto Vattani and Carmine Gelli president Federimpresa Northwest representing thousands of national companies. Extremely concrete words also from senior Chinese officials. Change of pace, setting exchange between different mentalities, common study to resolve the issue of ownership of trademarks, patents, industrial and intellectual property.

It 'a project already supported by 400 Italian firms certified with a cultural approach - as emphasized several times by representatives of the Chinese municipalities - quality, design, taste, creativity. The business is later. The political secretary of the municipality of Hangzhou (the mayor), Hu Zhenyu, stressed that the will of the Chinese government is to create new and real opportunities to Italian companies, but also wants the best facilities Italian made in Italy, hosted in China, forming many young Chinese graduates in the art of creativity, design, style, type of Italian mentality through the recognition, promotion, marketing of the best brands, in respect of patents, traceability.

Italy is the main benchmarker in China. Several Chinese entrepreneurs and company representatives Qianjiang Innovation and High Fashion Inc. municipalities provincial Chinese: Wang Wu president, general manager Chen Jun and Wang Cai Jian executive logistic center. The Park of Hangzhou is promoted from Alibaba platform, the largest in the world.

Giampietro Comolli, owner of UnPOxExPO2015, explained how the river Po, in a way similar to the Chinese rivers, is a geographic identity-brand production associated with different food excellence, cultural, design, higher education, sports of Made in Italy, a opportunities for young companies and entrepreneurs, the enhancement of territorial district theme, a leader to create incoming tourism and, as such, can be an example for rivers or ports in China.

Also, he said, it is time to adapt the system of PDO Italian (and European) to Chinese regulations in order also to give mutual guarantees on the value of a national brand, the respect of their patents through legal, legislative and certifying. The DOP - he concluded - are like the DNA of a product. The technical meeting was followed by a convivial moment with the tasting at the table of leading products: Prosciutto, Mozzarella, Culatello, Grana Padano and Parmigiano Reggiano, balsamic vinegar over the Lomellina rice, pulses and vegetables culinary tradition with a toast of wine White Tuscan coast Vivia, Le Mortelle. Much appreciated for the peculiarity of the blend and an international flavor.

Present at the convivial, plus Diodora Costantini responsible for the training of Parks and Carmine Gelli president Federimpresa East representing thousands of Italian exporters, Alberto Gambescia of the European Parliament, Marco Cinquegrani CNR, Carmine Gelli president Federimpresa North-West, Gianpiero Ravagnan teacher Ca Foscari, Roberto Pasca di Magliano President Foundation Rome Sapienza, La Sapienza university director Stephen Trueman, president Ennio La Malfa academy Kronos, Ferruccio Capone President Ats Irpinia, Roberto Palumbo dell'Unitelma Sapienza and representative of the Ministry of Tourism Brazilian Roberto Minervini Ministry of Environment.

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