Raise consumer awareness, to understand who buys what actually buy. Explain the significance of authentic Italian product, inform people who do not just see a 'flag' to make pasta or cheese or whatever is really Italian. That's the big goal of the Italian government in the United States in the year that is coming. 2016 will be the year of the Italian rescue? It is the great hope, indeed the goal.
He explained Maurizio Martina, Minister of Agriculture: "For the first time - he said - focus so many resources on a strategic operation of information and the first real challenge will be to make it clear to the American consumer that there is between Parmesan and Parmesan a big difference. The promotional campaign of the Italian food in the United States will continue throughout 2016 on various important moments and territorial contexts. So we decided to start from Texas because the market surveys carried out have found that in that state, with 50 million inhabitants, there is the highest potential demand for Italian food products. "
After suffering for years the 'violence' of counterfeits, then finally began to get a response to false. If rightly the great fashion rebel against false, it is right to do it even those who produce food. The economic damage is huge and there is only one, and the US is the biggest market because the opportunities are huge, but you have to clarify. On the other hand once you've experienced the true and the false choice becomes simple.
[Source: italiachiamaitalia.it]